Firefox 4 Beta Adds “Do not follow” Feature
Mozilla has released Firefox 4 Beta 11, the latest version of the popular web browser. It not only adds several performance improvements and stability, but it implements a “Do not track” list to enhance user privacy.
Earlier this month, Mozilla has announced its intention to implement “Do not forward” in Firefox 4. Resurrected by the FTC in August 2010, “Do not follow” list essentially allows users to opt-out of monitoring the behavior of advertisers using cookies and other browser-based methods.
“When the function is enabled and users turn it on, the websites will be notified by Firefox the user wants to withdraw from the OBA,” Mozilla’s privacy lead Alex Fowler said in a recent post. “We believe that the approach based header has the potential to be the best for the web in the long run because it is clearer and more universal opt-out mechanism as cookies or blacklists.”
Mozilla supports the approach HTTP header sends more universal opt-out signal to websites. You can check the technical details if you want, but the goal is the same: to give users the ability to tell advertisers that they do not want to be tracked for targeted advertising.
The development of Firefox 4 approaches the finish line. Firefox 4 Beta 10 has been notified two weeks ago, and it should not be long until a release candidate debuts.
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