You're probably tired of going back to Hallmark time and again by the same letters seriously grandmother has been sending for years, and I would be surprised if we are running out of occasions that demand a card with a single-line cheese or a stanza of poetry corny. Fortunately, YC-backed Chirply, which starts this week, is breathing new life into greeting cards - and notebooks and wrapping paper - by creating a community of origin, where designers can submit new ideas for products paper. Users like you can vote on their favorite designs, which the ideas that receive the highest number of votes became champion and became real products, live and printed by Chirply team.
But Chirply model is not just copy and paste Ye Olde crowdsourcing in the paper industry, is offering "crowdsourcing" with a financial incentive. Designers whose ideas collect the most votes are awarded a prize of $ 300, plus an additional 10 cents for each printed with your design. Compared with Hallmark, which does not accept unsolicited artwork for their cards and pay their staff and designers commissioned a flat rate with no chance of royalties, Chirply is opening the field to budding designers there trying to see their ideas come to life. What's more, according to the founders Chirply as sales increase, so will the size of the awards, so you can finally put the study of art degree to work! For money!
In the spirit of giving, TechCrunch Chirply offers readers the opportunity to request a free card that can be done in TC unique landing page here. One per person, please do not get greedy.
Although Chirply co-founders and brothers Palrecha Neel Gagan and technology have a history - Gagan was an employee at the beginning of Loudcloud and Vontu engineer - told TechCrunch that it reserves the bands in the basement early in high school and even founded a label, so they know what it is to support artists. Or in this case, the designers.
Still, the Palrechas know what they are against it, saying that Hallmark spends $ 60 million a year in the design of their cards and companies like Threadless have made one or two dollars in the space of clothes, "crowdsourcing," Sure, role in general, is not sexy, so that a large majority of companies go after crowdsourced t-shirts, but the industry greeting card industry is a $ 10 billion in the U.S., "said Gagan TechCrunch. Although Chirply has jurisdiction in the landscape and sites like Tiny Prints Minted arrivals, for example, specializes in the sell greeting cards. Chirply, however, the views of articles of paper space as a green field. Those competitors that do not exist or have found their niche, specializing in gift paper, cards or selling in large quantities.
Chirply also expects to beat its competitors by offering competitive pricing, quality design and heavier weight. Your cards are sold at $ 4 per piece and $ 30 for a set of 10, to compare this with Papyrus, for example, which sells similar cards from $ 6 to $ 10. While Papyrus offers a selection of cards for under $ 4, the card stock is cheaper and the options are mainly to seal designs hash again. Not to mention, if you are sensitive to green, all products will Chirply post-consumer waste and green to the gills, and if you are a design snob, you'll be glad to know that your cards printed on paper 120 pounds instead of £ 80 Now that the actions of stalwart.
Chirply plans to eliminate high overhead costs, avoiding the brick and mortar stores, the performance of all businesses online through their website. Paper products will be tangible and digital, but do not expect their stores to be anything other than the type of Internet.
Chirply launching this week will open the forum to design presentations, and presentations will be open to the general public (and ongoing) thereafter. Also offer the most exclusive products and competitions, as a design company with such a to-be-named comic book to be launched in the near future. Palrecha did not say what, but I hope I can send my father Mr. Freeze card sometime soon.
Finally, although you may spend most of their time punking your friends with Someecards, Chirply allowed to vote for the best card in the slogans and messages were printed on their cards so that its implementation starting with few resources can send personalized Christmas cards for the local venture capital and angels. Just in time for Valentine's Day!
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