For all the anguish at the lack of Flash on iPads Apple and the iPhone, most of the discussion seems to center around video. However, a larger impact by far is in display advertising, which is usually done mostly in Flash. Adobe Flash needs no alternatives to tablets and smartphones, especially for people who design ads.
Today, Adobe announced it is integrating mobile advertising platform Medialets "in his own creation suite. Medialets Designers can insert ads into InDesign layouts and then serve them in mobile applications. The reason for this is remarkable is that Medialets essentially become de facto server plug-in for Adobe mobile advertising. Medialets technology 'works with Flash and IOS devices. That the powers of advertising in the daily application IPAD, for example, a position which earned more than iAds Apple.
Mobile advertising display is still in its infancy, especially in applications. Even Apple is having trouble getting advertisers to renew their advertising contracts, so much so that recently had to reduce the minimum amount for a campaign iAds of $ 1 million to $ 500,000. Steve Jobs could sell a $ 1,000,000 campaign for mobile ads, but the junior sales staff can not.
Also, Apple charges different Taling percentage of ad revenue in an application instead of charging a flat fee. How integrated suite from Adobe is a big deal for Medialets, you can use all the help we can get to go against Apple, Google and other major mobile advertising platforms.
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