The dust has finally settled in the hurricane Sheen media the past two weeks and quite advanced bloggers are waiting for the next Fustercluck content easily. Internships.com however, that paid at least 100K Ad.ly campaign (under the guise of social media, workplace practices), is reaping the benefits of both tweets Sheen, and have made demonstrated its related traffic totals in TechCrunch Following the bombing.
According to its internal data Omniture, Internships.com was 1,035,021 unique visitors (nearly two only for each click on the link) as a result of the tweets and the subsequent actions and the attention of the media (Representative Todd tells me Leeloy remaining out normal traffic and the affiliate to get these numbers).
To run the campaign 1:03 pm PST on Monday 07 March and midnight on Friday 11 March, the original link bit.ly received more than 475,375 clicks and more than 82,148 people applied for the internship, which Internships.com CEO Robin Richards tells me that it was reduced to 50 highly qualified candidates (the removal of all journalists to apply as an experiment, for example).
While internships.com says Sheen is "absolutely" his spokesman, in my opinion jury is still out on what you call someone who is paid to tweet (hint: "spokesperson" would be a good word for it). But what you can call and who can never think of the lifestyle of Sheen, these numbers are another bit of evidence that shows that Twitter as a marketing tool and can not be ignored.
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