Mobile App Users Are Both Fickle And Loyal: Study

A study published by the Massachusetts-based application Localytics analyst firm today confirms my suspicion that we both love - and quickly gets bored - our mobile applications. And, perhaps, that the studies are confirmed almost anything.

In Part 1 of their study, Localytics analyzed thousands of Android, iPhone, iPad, BlackBerry and Windows 7 uses the phone. Through its real-time application analysis service, they found that while most smartphone users are willing to try new applications (as evidenced by the 10 billion downloads from iTunes Store) 26 percent of the time to download an application, used once, never using it again.

With 400,000 iPhone / apps IPAD and 200,000 Android applications and the total number of users of smartphones grows to 61.5 million in the fourth quarter, appification our mobile experience continues to grow at a rapid pace. And therefore, it seems that many are pounding fellow MG Siegler TechCrunch described as the "wall of implementation."

On the other side of the coin, in Part 2 of the study was released today, Localytics found that 26 percent of application users are loyal, repeat customers, new applications use more than 10 times. Yes, the same percentage as the number of former smokers. And many loyal users and then switch to using the application of hundreds of times.

Although a high number of downloads I always feel very well to application developers, they can be misleading. If customers leave an application after a single use, high download numbers are actually part of a high turnover rate. the measurement of user participation, then it seems equally - if not more - important, especially as the number of mobile applications is growing exponentially.

Moreover, retention loyalty is precious, so encouraging users and users to reach back more than once has become (or should be) a top priority for developers. Many try to encourage repeat visits using the application purchases, subscriptions that offer new content, notices and updates. These methods are especially important considering how many developers make their money by shopping at the application and mobile advertising.

Therefore, it is 26 percent empty glass, or 26 percent complete? The good news is that it seems possible that so many loyal customers for application developers since they are the ones who are fickle. And here is for developers to find them, wherever they are.