Twitter Drops The Hammer ecosystem: Do not try to compete with us on customers, focus on data and vertical

Posted by ADMIN on Friday, March 11, 2011






For much of last year, the Twitter ecosystem has been in a state of flux. Since TweetDeck Twitter bought and turned it into their own native iPhone application, third-party developers have been asking when he would leave. Twitter moves to Android, IPAD, Mac, Windows Phone, BlackBerry and other places only have aggravated some of these fears. So Twitter has taken some time today at its Developer Forum to talk a little about the state of the ecosystem and provide some guidance. Is overwhelming, but necessary. Specifically, the main platform is contoured Ryan Sarver fairly long line of Twitter to think about with regard to third-party clients and services. And although a little dance around the issue at first, it soon becomes clear: third probably should not be creating Twitter clients straight-up further. Sarver notes that Twitter is a "consistent user experience" as very important to them. And it is something we will celebrate the third-party developers a high level of support. I do not want to mimic the experience of Twitter with native applications in order to do this. Updated the API Terms of Service to reflect this. "Developers have told us they would like more guidance from us about the best opportunities to build on Twitter. More specifically, we asked whether developers should create client applications that mimic or reproduce the average consumer Twitter customer experience. The answer is not, "Sarver writes very matter of factly. "If you're a developer of existing client applications can continue to serve its user base, but you stop at a high level to make sure not to violate the privacy of users, providing consistency to the user experience, and who adhere strictly to all areas of the Terms of Service. We have spoken with key customer applications in the Twitter ecosystem about these needs on an ongoing basis, and will continue to ensure a high bar remains, "he continues. Sarver notes that, according to Twitter's own data, 90 percent of active users of Twitter applications now official use Twitter on a monthly basis to access the service. "We have to move to a less fragmented world, where every Twitter user may experience a consistent manner. This is already occurring organic - the market share and number of consumer client applications that are not owned or operated by Twitter has been reducing "he writes. The third largest customer in space TweetDeck, which was in the process of being acquired by Twitter suspended UberMedia when their applications a few weeks ago for TOS violations. I have come to Twitter to see where UberMedia TweetDeck and are now with the new rules. So where should look to third-party developers in terms of development for the ecosystem? Sarver highlights the following areas: * Authoring Tool. Companies such as publishers SocialFlow help optimize how they use Twitter, which lead to greater participation of users and the production of the tweet right at the right time. * Healing. Mass Sulia Relevance and services for major media brands to select, display, and current tweets interesting and relevant to a recent news story, theme or event. * The data signals in real time. Hundreds of companies use Twitter data in real time as an entry in the ranking, ad targeting, or other aspects of improving their own commodities. Klout is an example of a company that has taken this to the next level by using data on Twitter to build reputation scores of people. Similarly, unions GNIP Twitter licensing data by third parties who wish to use our body in real time for multiple applications (from the hedge fund classification scores). * Social CRM, business customers, and views of the mark. Companies like TweetDeck, CoTweet, Radian6, Seesmic, and Crimson Hexagon help brands, companies and media companies take advantage of the zeitgeist of their brands on Twitter, and manage relationships with their customers using Twitter as a medium for interaction. * Experience of vertical content and added value. emerging services such as Formspring, Foursquare, Instagram and Quran have been incorporated into Twitter, allowing users to share unique and valuable content for their fans, while in return the services to obtain a larger scale, the acquisition of users and traffic.

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