South by Southwest can be heaven or hell, depending on your point of view, but now with a new site, you can see how close they are to anyone.
Digital advertising agency R / GA has developed social media hell, a site that lists # tweets Foursquare SXSW and confirmations based on the seven deadly sins.
For example, for the "lust ", the site lists "what people are loving this week in Austin" and lists "Austin", "b" and "technology. " "Debauchery" level, meanwhile, is based on the Foursquare receipts in bars in the area.
A representative of R / GA describes the site (which he says is designed primarily for mobile use) as part of the game, part experiment data visualization "and" an opportunity to make fun of ourselves. "
Analyzing tweets, of course, has become a major concern for sellers, who hope to see trends and brand awareness in the data. Twitter itself is also marketing the data to a partnership with PIG.
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